Sabrina Riddle,
strategic & creative director / co-owner

Sabrina Riddle directed the interior design of Orson and oversees the creation and development of the overall Orson experience, including its digital art program. Bind, a fashion company she co-founded and at which she serves as creative director/designer, has designed and outfitted the Orson staff. Sabrina also leads the strategic and brand building opportunities for the Orson and Citizen Cake brands. Fusing her passion for the environment and public art, Sabrina is also Executive Producer/Strategic Director for Picture-Earth, an eco-experiential production company based in New York and San Francisco, bringing Yann Arthus-Bertrand's world-renowned public art exhibit Earth From Above to New York City in May 2009 and touring the United States, including San Francisco, thereafter.

Sabrina has over twelve years experience in successfully growing luxury hospitality and consumer-based businesses ranging from hospitality and travel, fashion and design, entertainment and events to social media and emerging technologies. Creating and enriching the guest experience has been an integral part of her career and her passion. She has spoken on panels across the country about building emotive brands and was recognized by 7x7 Magazine as one of San Francisco's Style Council in 2006 for influencing the definition of the area’s style.