Sabrina Riddle,
owner

As Falkner's business and life partner, Sabrina Riddle has been involved in the concept and interior design of Orson since its inception. Sabrina also works with the Yerba Buena Center for the Arts and other local arts organizations, artists and galleries to spotlight emerging visual art as part of Orson's nightly video art program. Bind, the indie fashion design house she co-founded and serves as co-creative director, is responsible for the sleek outfits of the Orson staff. She also oversees the management and development strategies for Orson.

Along with Orson, Sabrina currently splits her time among 3 businesses. She is also Creative Director and Founder of Bind, a fashion design house based in San Francisco. She also serves as the Chief Creative Officer for dot429 an online and offline professional and social networking company focused on creating opportunities and connections for the LGBT community and their allies.

Sabrina has over twelve years experience in successfully growing luxury hospitality and consumer-based businesses ranging from food and travel, fashion and design, entertainment and events to social media and emerging technologies. Prior to that she practiced law in California. Through her collective experience in business strategy, marketing and product development, as an executive, holding positions of Chief Marketing Officer, Chief Media Officer and Chief Sales Officer, and as an attorney, Sabrina has developed a comprehensive skill set merging strategic discipline, creative abandon and an ability to inspire both customers and her team. Creating and enriching the guest experience has been an integral part of her career and passion. She has spoken on panels across the country about building emotive brands, was recognized by 7x7 Magazine as one of San Francisco's Style Council for influencing the definition of the area’s style, and has received acclaim in numerous publications for Orson's interior design.

Serving and giving back to the community is paramount for Sabrina. She currently serves on the Board of Directors of the Yerba Buena Center for the Arts in San Francisco and Picture Earth in New York, a start-up organization that uses art to help people live more sustainably and supports and encourages emerging artists to invoke the general public to rethink our way of life. Sabrina has volunteered her time for a number of local and national organizations for over 20 years spanning the emerging and contemporary arts, social justice, the environment and politics, serving on the Board of Directors of the San Francisco LGBT Community Center and Hospitality House, the Board of Governors of the Human Rights Campaign and actively working with the Joe Goode Performance Group, GLAAD, NCLR and the Barack Obama Campaign for President.