Sabrina Riddle,
managing partner/creative director

As Falkner's business and life partner, Sabrina Riddle has been involved in the concept and interior design of Orson since its inception. Sabrina also works with the Yerba Buena Center for the Arts and other local arts organizations, artists and galleries to spotlight emerging visual art as part of Orson's nightly video art program. Bind, the indie fashion design house she co-founded and serves as co-creative director, is responsible for the sleek outfits of the Orson staff. She also oversees the management and development strategies for both Orson and Citizen Cake.

Fusing her passion for the environment and public art, Sabrina is also the executive producer and strategic director for Picture Earth, a eco-experiential media company based in New York and San Francisco. Picture Earth is bringing the French artist Yann Arthus-Bertrand's world-renowned outdoor public art exhibit Earth From Above to New York City, San Francisco and Los Angeles in 2010 and touring the United States thereafter.

Sabrina has over twelve years experience in successfully growing luxury hospitality and consumer-based businesses ranging from food and travel, fashion and design, entertainment and events to social media and emerging technologies. Prior to that she practiced law in California. Through her collective experience in business strategy, marketing and product development, as an executive, holding positions of Chief Marketing Officer, Chief Media Officer and Chief Sales Officer, and as an attorney, Sabrina has developed a comprehensive skill set merging strategic discipline, creative abandon and an ability to inspire both customers and her team. Creating and enriching the guest experience has been an integral part of her career and passion. She has spoken on panels across the country about building emotive brands, was recognized by 7x7 Magazine as one of San Francisco's Style Council for influencing the definition of the area’s style, and has received acclaim in numerous publications for Orson's interior design.

Serving and giving back to the community is paramount for Sabrina. She currently serves on the Board of Directors of the Yerba Buena Center for the Arts and she has volunteered her time for a number of local and national organizations, serving on the Board of Directors of the San Francisco LGBT Community Center and Hospitality House, the Board of Governors of the Human Rights Campaign and actively working with the Joe Goode Performance Group, GLAAD, NCLR and the Barack Obama Campaign for President.